Black Wolves fans,
My name is Amber Cox and I’m the VP of Sports at Mohegan Sun. I’ve met many of you, but for those of you who I haven’t met, I oversee the business operations of our two sports teams – the Black Wolves and the Connecticut Sun.
First of all, if you are a season ticket member and would like to speak to me and/or Black Wolves General Manager Rich Lisk in person, I invite you to join us for a Town Hall in the Mohegan Sun Cabaret beginning at noon this Sunday, April 8. Rich and I will answer any and all questions related to the business and/or team. You can RSVP here.
Before we get to Sunday though, I wanted to share a few thoughts on the business front based on some questions we’ve been receiving. I believe in complete transparency so you’ll always get a straight answer and I’ll always be available at games or via phone or email to chat. We play the game for you – our fans – and ultimately, we can’t exist without you!
If you’re a season ticket member, you’ve noticed that we moved from a buy one ticket, get one free renewal (BOGO) to buy one ticket, get one half off. Very simply, giving away half of our season tickets is not a sustainable business model. It was a promotion that was utilized to grab the attention of early-adopters of the Black Wolves and it worked! As you’ve seen over the last four seasons, our crowds have grown substantially. Thank you for your commitment and support!
It was important to find a compromise that could allow our most committed fans to receive the best seat locations and prices, but continue to push our business forward. I think we can all agree that the most critical thing is keeping the Black Wolves going and growing and continue providing more entertainment and benefits at games, so we moved to the buy one, get one half off offer as an early bird renewal option this season.
The other benefit unveiled has been the three-year price lock. This allows you to maintain that special pricing for the next three seasons. (After April 8, the buy one, get one half off will no longer be available.) We believe this is a great way to reward the people who are coming to all the games and sticking with us thru thick and thin!
If you’re NOT a season ticket member and want to learn more about receiving the best prices and benefits, please give us a call at 844-LAX-WOLF.
We all want to win championships. There have been some highs and lows on the field this season and players traded that have been here several seasons. I realize those things can be difficult when you’re a passionate fan. But my hope is that you stick with us – on the field and off. We’re still in the playoff hunt this season and more importantly, your support continues to push the National Lacrosse League into the forefront in New England. Young kids who love the game have a chance to see their favorite players earn a living playing the game they love….and aspire to do the same someday.
I believe in our coaches and this team and know we are going to close out the regular season in strong form. When we talk about ONE PACK, it’s more than just words. Our players, coaches, ownership group and front office staff believe it and live it…and you’re a part of that. You provide a true home field advantage every time we take the field at Mohegan Sun Arena.
Again, I’m always available to answer any questions. I’ll reply to the comments below or you can email me at email@example.com. I look forward to seeing many of you on Sunday.
Go Black Wolves!